Think E3 is easy?
Watch here on E3 week and see how much exercise I do.
Gamers around the world are breathing a collective sigh of relief as it is announced: Activision has little interest in taking Call of Duty to Hollywood. The reason is a reassuring one - and nothing to do with not finding "the right partner", "the right story" or even "the right setting".
In an in-depth profile at the New York Times, Activision CEO Bobby Kotick explains that he has in fact received film adaptation requests from "several studios", and has turned them all down.
His reasoning? "Movies based on video games rarely please devoted fans," says the NYT, and Kotick (and Activision as a whole, presumably), is concerned that a poorly-translated, poorly-received adaptation could taint the incredibly powerful Call of Duty brand.
I like video games, fishing, Depeche Mode, long walks on the beach, writing discussion papers and cups of tea. Not necessarily in that order.