Do the milkshake the milkshake do the shake
Time for a little bit of snoopin' around, as eagle-eyed gamers spot domain names and trademark registrations suggesting that Square Enix is working on a game-related project to be titled All The Bravest.
At this stage, we know next to nothing about the project, save what sleuthy folks at Fusible have uncovered: Domain names (AllTheBravest.com and AllTheBravest.net), as well as a European Community Trademark (trade mark no 011386349).
What does this mean? We're not sure yet, but there's a fair few goods and services covered in the filing:
Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or fictional stories; audio visual recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and/or animated fictional stories; prerecorded video cassettes featuring music and/or animated fictional stories; decorative magnets; mouse pads; straps for cellular phones; sunglasses; blank memory cards; memory card cases; CD cases; computer keyboards; joysticks; downloadable image files; downloadable wallpapers for computers and/or mobile phones; downloadable screensavers for computers and/or mobile phones; downloadable video recordings; downloadable musical sound recordings; downloadable ring tones for mobile phones; electronic publications in the field of computer games, video games, cartoons and/or general entertainment.
It could also potentially include strategy guidebooks, fictional stories, art books, musical books, comics, magazines, posters, stickers, banners, calendars, stationery, collector's or trading cards, or - wait for it - on-line video games (or the provision of), amusement arcades, non-downloadable comics or magazines, or "information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and/or magazines".
Phew. So, um, yeah. It might be a game, but it might not. Your guess is as good as ours (and Fusible's) at this stage. Neither domain name resolves to a website, and that trademark is super-vague (well, it's super-specific but the end result is the same), so the only conclusion that can be drawn: It looks like Square Enix has a bit announcement coming "soon".
Jimmy the Geek