Say what you like about Zynga (and I know you will), but this holiday season, the casual gaming giant is making an effort to raise money for kids charities. Titled "Oh, What Fun!", the company's charitable branch (Zynga.org) is running in-game drives to raise money for Toys for Tots. The plan is to "give the gift of play" to less-fortunate children across the United States.
The drive starts November 8th and runs all the way to December 31st, and gamers will be able to contribute directly through in-game purchases.
What's featured? Here's the full list - and remember, 100% of the purchase price for selected items will go directly to Toys for Tots
Words With Friends
Over the years, Zynga fans have made more than 2.5 million contributions to charitable organisations - while playing video games. This adds up to more than $13 million, given to groups helping those in need, including international relief agencies following the Japan tsunami and Haiti earthquake.
Toys for Tots is a not-for-profit organisation authorised by the US Marine Corps, which provides fundraising and support to the annual U.S. Marine Corps Reserve Toys for Tots Program. It's been giving gifts of toys and books to disadvantaged children for 65 Christmases now, with no sign of slowing down.
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Jimmy the Geek