Do the milkshake the milkshake do the shake
GCAP 2012 this morning kicked off with the announcement all Australian gamers had been hanging out for: PAX AUS will be held in Melbourne next year - and the year after, too! The all-important dates? 19-21 July, 2013, at the Melbourne Showgrounds.
It is the first time the event will be held outside of the United States - and in answer to the inevitable "Why Australia?" Penny Arcade President Robert Khoo reiterated the fact that the Aussies just wanted it more.
When we reached out to our international fans, the response from the Australian community for a local PAX was overwhelming.
Melbourne has a long history of supporting the gaming scene, through showcasing cultural game exhibits to supporting world renowned game developers.
Louise Asher, the Victorian Minister for Innovation, describes the announcement as a "major coup" for the Australian state of Victoria.
This is the first time the event has been held outside of the United States.
PAX is the world’s premier gaming festival and the decision to choose Melbourne to hold PAX Australia represents a fantastic opportunity to highlight Victoria’s creative capabilities on a global scale.
Ms Asher pointed out that - while, of course, it's a pretty huge thing that will attract a significant number of interstate and international visitors to the state (bringing with them all the economic benefits they can fit in their suitcases), the event is also designed with "game developers and creative studios" in mind, showcasing their work to the rest of the world.
Holding PAX Australia in Melbourne is the perfect fit for our show.
A little background info: PAX is the largest consumer gaming event in North America. The first event was held in 2004 in Seattle, Washington - and it's nearly doubled in size each successive year. The Expo spilled over to the east coast of the U.S. in 2010, adding a second show in Boston which was equally popular.
Described as a festival celebrating gaming culture, PAX AUS will focus on community, while connecting fans with the world's leading game publishers. Keep an eye out, the event is promising all the fun and games (ha!) of the international shows (including international guests, speakers, musicians and developers), combined with a stack of local content and a heap of community events.
Bring on July!
I like video games and music and cups of tea and noodles and beagles and colour-cycling LEDs.
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