Do the milkshake the milkshake do the shake
Sad news for Aussies today as another local publisher closes its doors: THQ has closed its Melbourne office, announcing a new local distribution deal with All Interactive Entertainment. The closure impacts on 18 staff, including PR and marketing, and will also see the end of the company's local publishing office.
Ian Curran, EVP of Global Publishing at THQ, said in a statement:
The evolution of our distribution model in the Asia Pacific region will allow us to increase our reach with a lower cost model. AIE is a trusted business partner with whom we have worked with for many years as our distributor in New Zealand. We believe the company will benefit from AIE’s backing and comprehensive distribution network across Australia.
The move is in line with THQ's updated corporate strategy, focussing more on wholly-owned IP, and moving away from affiliate labels. The publisher explains that it has "evaluated how best to take [its] more-focused product lineup to market in the territory" - and the solution was to move from direct sales to a distributor-based model.
It's yet another blow for THQ, which has suffered greatly in the past few months - closing down its Australian development houses Blue Tongue and THQ Brisbane, and laying off staff in studios across the world.
I like video games and music and cups of tea and noodles and beagles and colour-cycling LEDs.
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