Do the milkshake the milkshake do the shake
Remember when Blizzard asked if you wanted to own a piece of MMO history? In October 2011, the company decided to auction off a handful of retired World of Warcraft server blades, with all proceeds benefiting the St. Jude Children's Research Hospital. Today, Blizzard has confirmed that through the overwhelming generosity of gamers, the Hospital has received a donation of more than US$330,000.
What is a server blade, you ask? Blizzard CEO Mike Morhaime explains:
World of Warcraft realms are like the virtual neighborhoods of the game's community - they contain the spaces where millions of players have made friendships, forged friendly rivalries, and created lasting memories.
Each winner in this auction will own a small monument to those collective experiences. The best part is that this auction benefits a great charity doing tremendous work in helping children from the US and around the world.
A number of blades were released, in a swanky case complete with autographed authorisation plaque, and nobody really heard of what was going on for more than a year. Today, however, it's been confirmed: A ridiculous number of gamers opened up their hearts ("and their guild banks," adds Blizzard), meaning a hefty donation could be made to help make a difference in the lives of sick kids.
I like video games and music and cups of tea and noodles and beagles and colour-cycling LEDs.
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Jimmy the Geek