Think E3 is easy?
Watch here on E3 week and see how much exercise I do.
One month after it was expected to make the big announcement, Sony has confirmed it is in the process of acquiring cloud-based gaming company Gaikai for around USD 380 million. The publisher plans to establish its own cloud service, drawing on the expertise of David Perry and his colleagues.
Perry, CEO of Gaikai Inc explains:
SCE has built an incredible brand with PlayStation and has earned the respect of countless millions of gamers worldwide. We're honored to be able to help SCE rapidly harness the power of the interactive cloud and to continue to grow their ecosystem, to empower developers with new capabilities, to dramatically improve the reach of exciting content and to bring breathtaking new experiences to users worldwide.
Gaikai was created just three years ago in California, the company quickly setting itself up as the fastest, highest-quality interactive cloud-streaming platform in the world focussing on streaming video games to all manner of connected devices.
Sony intends to capitalise on this, establishing a new cloud-based service, taking advantage of Gaikai's technology and infrastructure, which includes world-wide data centres and a number of key partners.
Staff at Sony Computer Entertainment are pleased with the deal, as President and Group CEO Andrew House continues:
By combining Gaikai's resources including its technological strength and engineering talent with SCE's extensive game platform knowledge and experience, SCE will provide users with unparalleled cloud entertainment experiences.
SCE will deliver a world-class cloud-streaming service that allows users to instantly enjoy a broad array of content ranging from immersive core games with rich graphics to casual content anytime, anywhere on a variety of internet-connected devices.
And while this is a big announcement - one that was anticipated to hit during E3, Sony promises this isn't the last development you'll see from the team in the near future. Instead, the company will continue to "aggressively expand" its domain, introducing innovative technologies and amazing experiences, inviting gamers into a "new world of entertainment".
I like video games, fishing, Depeche Mode, long walks on the beach, writing discussion papers and cups of tea. Not necessarily in that order.
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