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Who said all electronic gadgets had to be black, white or chrome? After years of being almost exclusively in the dark, shiny camp, Sony has burst out with a bright pop of colour, announcing the Scarlet Red PlayStation 3 for Australian audiences.
Of course, it's a limited edition - this sort of fresh look won't be around long - and will only be sold from select stores.
Under the candy-coloured exterior, you'll find a 320GB PS3, and the whole package ships with not one but two Dualshock 3 controllers in "a colour that will match the console" - that is, bright shocking red.
No date has been given just yet, but if you're in the market for a new console - or just a new-look one, this Scarlet Red PlayStation 3 could fit the bill. Also, no word on whether or not the matching "Splash Blue" console will be arriving Down Under - both colours were revealed last year at Tokyo Game Show and have been released in other territories over the past six months.