Do the milkshake the milkshake do the shake
Gamers around the world are still a little upset at the ending of Mass Effect 3, and they're expressing their displeasure in a myriad of ways. First, there was the Child's Play charity drive, which raised $90,000 before being shut down after the charity decided it didn't really want to be associated with the petition.
Then, there were the cupcakes.
A group of disgruntled fans broke out the piggybanks and got together enough money to order more than 400 cupcakes, which were sent directly to BioWare's offices.
Despite featuring three different colours of icing - green, blue and pink - all of the cupcakes were vanilla. That's the protest, right there: No matter what colour you choose, it all tastes the same!
Anyway. Edmonton-based pastry shop Fuss Cupcakes filled the order, and hand-delivered the boxes and boxes of sweet treats.
Company spokesperson Chris Priestly graciously accepted the little cakes, but they didn't stay in the offices long, as he explained on the game's forums:
Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one.
The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.
BioWare regularly works with many deserving charities, as such it was decided that rather than passing out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes.
Please keep providing your feedback on Mass Effect 3, we’re still listening.
We're assuming the people who bought the cupcakes won't go approaching Fuss for a refund - unlike many gamers who contacted PayPal once they realised their donation to Child's Play had not actually "bought" a new ending.
BioWare has reassured gamers via open letter that it "is listening" to their concerns - and the company is currently hard at work on "a number of game content initiatives" to help clarify the controversial ending.
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Jimmy the Geek