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Is anyone other than Activision doing anything in the games industry these days? In amongst all the lawsuits and signings, they've just found the time to announce the latest in one of the world's best-selling franchises: Call of Duty: Black Ops is due to hit shelves November 9th.
Mark Lamia, Treyarch studio head explains:
"We can't wait for our community to experience Call of Duty: Black Ops.
"We have focused our entire studio on this game, with dedicated multiplayer, single-player and co-op teams creating the most intense, gripping and riveting experience possible for our fans on all fronts."
The world-premiere trailer hit late, late Friday night, and it's already being analysed all over the internet. We've got it here for your viewing pleasure - take a look and see what you can see...
...given that earlier Friday, news outlets were convinced we were waiting for the announcement of Call of Duty: Vietnam, what does this all mean?
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Jimmy the Geek